Programme Content

An overview of the learning journey for each participant…

An induction programme into Mercedes-Benz Vans and their appointed dealership. For the first 6 months of the programme, the trainees will receive an accelerated induction programme providing them with essential knowledge, skills and behaviours to get them building strong customers relationships.

Targeted learning

Access to a variety of learning resources focusing on brand, product, sales techniques and customer service over the 18-month programme to support them to achieve predefined activity and sales targets including 39 training days, in- dealer development and structured in-dealer assignments and projects.

Secondments in key areas of a dealership

They will gain a full understanding of how each department works so that they can maximise business value for the future.

Placements with key customers

To develop their knowledge of how various customers operate, their business requirements and buyer behaviours. Identify other sales opportunities.

Business improvements projects

Activities that will have a real impact in their dealership and add tangible business benefits.

A support infrastructure

Field and Business Mentors for programme and in-dealer support. TalentLive on Facebook, Van Stars and GT App for peer to peer learning and collaboration and industry professional trainers and SMEs as well as the support of other individuals in their cohort provide them with a balanced learning experience.

Qualifications and accreditation

Successful trainees will receive Mercedes-Benz C-Sales Accreditation and an internationally recognised professional sales qualification.


Learning Journey

Download a pdf with an illustration of your Learning Journey for Year One…

Programme Overview

An overview of The Van Talent programme. Download a pdf…

Programme Content

Download a pdf of programme content from Foundation to Development.